Notes on running performance ads for home services. Tracking, attribution, conversion verification, and the gap between platform reports and booked work.https://solidlift.co/en-ushttps://solidlift.co/blog/why-your-google-ads-dashboard-lies/https://solidlift.co/blog/why-your-google-ads-dashboard-lies/Platform-default conversion tracking counts clicks on phone numbers, unfiltered form fills, and GA4 page visits. Here's what to do about it.Sat, 16 May 2026 00:00:00 GMThttps://solidlift.co/blog/stop-running-meta-and-google-at-the-same-time/https://solidlift.co/blog/stop-running-meta-and-google-at-the-same-time/For most home services businesses, splitting between Google and Meta from day one is a strategic mistake. Here's why.Sun, 10 May 2026 00:00:00 GMT