Cost per booked job
Total spend ÷ verified bookings. The metric your P&L cares about.
Performance ads for home services
Jobs, not leads.
Most agencies report what Google calls a conversion. We report what your calendar calls a booking.
Free. No pitch. We'll show you where your ads leak budget.
Booked jobs
Last 12 weeks
The conversion problem
Your "conversions" aren't booked jobs.
If your dashboard says 47 conversions and your calendar says 8 jobs — you've felt this. Here's where the gap comes from:
- 01
"Click-to-call" counts the click on the phone number. Not whether anyone called. Not whether they booked. Not whether they were even in your service area.
- 02
Form fills get reported as conversions before anyone filters them. Spam, tire-kickers, wrong-trade requests, jobs you've already declined — all count the same.
- 03
GA4 fires conversion events on page visits, scroll depth, button hovers. Your agency then optimizes spend against those signals, not against work that booked.
We verify every reported conversion against your CRM and your call log. The platforms only learn from confirmed bookings. So they get smarter at finding the next one.
What we do
What we actually do.
We run paid ads. We verify what actually books. We feed real outcomes back to the platforms.
Run Google Ads tuned to your service area and your highest-margin services.
Track every call with AI-analyzed transcripts. Verify form fills against your CRM. Feed only confirmed bookings back to the platforms via offline conversions.
Optimize weekly against the only metric that matters: cost per booked job.
If we don't book you work, we don't keep the account.
Your weekly report
What you'll see in your weekly report.
Three numbers. No vanity metrics. No platform-attributed guesses.
Booked jobs this week
CRM-confirmed work, not form submissions.
Revenue from ads
Dollars billed on jobs your ads sourced.
Process
How it works.
- 01
Audit
30 minutes. We pull your last 90 days of ad data, service area, and booked jobs.
- 02
Setup
Call tracking, CRM sync (or manual workflow), offline conversion API, AI transcript analysis. Campaigns built around your highest-margin services.
- 03
Launch
Live in 7–10 days. Real performance signal within 30.
- 04
Optimize
Weekly reviews. Kill what doesn't book. Double down on what does.
Pricing
Pricing.
Starting at
$1,000/ month
What's included
Campaign management, call tracking + AI analysis, CRM sync or manual conversion workflow, offline conversion pipeline, weekly reporting, and strategy calls at your preferred cadence (weekly, bi-weekly, or monthly).
What you provide
Ad spend, paid directly to Google. We never touch it.
Month to month. No 30-day notice. No exit fees. We earn next month every month.
Methodology
What the data says about home services ads.
Three things most agencies won't tell you:
Platform conversions don't equal booked jobs.
Google Ads and GA4 each have their own definition of "converted." Neither knows if you booked the work. We pipe your CRM bookings back to Google using offline conversion APIs, and run AI analysis on every tracked call to verify service area, intent, and whether the job actually closed. Google then learns from real wins instead of optimistic clicks.
Offline conversions don't require a fancy CRM.
We integrate directly with ServiceTitan, Jobber, Housecall Pro, and most home services platforms. If you don't have one, we set up a simple workflow for your team to mark which form fills booked and which calls turned into work. Either way, the data going back to Google is clean.
One platform at a time until it's maxed.
Running Google and Meta in parallel from day one splits your data — neither platform gets enough signal to optimize well. We start on Google, where home services intent lives in search, and stay there until we've hit diminishing returns. Most clients run Google for 6+ months before we even discuss Meta.
From the blog
Recent writing.
Notes on tracking, attribution, and what actually books jobs for home services pros.
Why your Google Ads dashboard lies about your conversions
Platform-default conversion tracking counts clicks on phone numbers, unfiltered form fills, and GA4 page visits. Here's what to do about it.
Stop running Meta and Google ads at the same time
For most home services businesses, splitting between Google and Meta from day one is a strategic mistake. Here's why.
FAQ
Questions we hear a lot.
How do you verify a "conversion" is actually a booked job?
Three things: dynamic call tracking with AI-analyzed transcripts, form-fill verification against your CRM (or a simple workflow for your team if you don't have one), and offline conversion uploads back to Google. Google then optimizes against work that actually booked, not form fills or click counts.
How fast can I see results?
Campaigns go live in 7–10 days. Real performance signal in 30. Stable cost per booked job in 60–90.
What's the contract?
Month to month. Unlike most agencies, no 30-day notice period. Cancel any time and we close out the current month. We earn next month every month.
What if it doesn't work?
If you don't see booked jobs from our campaigns by day 60, we have a direct conversation and either fix it or part ways. No long contracts holding you hostage.
Who pays for the ads?
You do. Directly to the ad platforms. We never touch your ad spend and we don't mark it up. Our fee is our fee. Separate.
Who owns the Google Ads account?
You do — always. We set up the account under your business name and your billing, even on day one. Most agencies create accounts under their own roof and turn "account release" into a fee or a 30-day standoff. We don't play that game. If we ever part ways, you walk away with every campaign, every conversion history, and every dollar of optimization we built.
What industries do you work with?
HVAC, plumbing, electrical, roofing, drain & sewer, junk removal, dumpster delivery, landscaping, painting, and general home services. If we're not a fit, we'll tell you in the audit.
Jobs, not leads.
Let's book some.
20 minutes. Free audit. We'll show you what your ads should be doing.
Or email founder@solidlift.co — straight to the owner.