The blog
Notes from the agency.
How we run paid ads for home services pros. Tracking setups, attribution arguments, conversion methodology, and the occasional rant about lead-gen platforms.
Why your Google Ads dashboard lies about your conversions
Platform-default conversion tracking counts clicks on phone numbers, unfiltered form fills, and GA4 page visits. Here's what to do about it.
Stop running Meta and Google ads at the same time
For most home services businesses, splitting between Google and Meta from day one is a strategic mistake. Here's why.